Think Twice Before Buying | Lucía González Schuett | TEDxHHL

Should we change the way we consume goods? Lucia Gonzales Schuett spent one year without buying any goods, besides food, and shares the journey she went through. Lucia Gonzalez Schuett was born in Barcelona but moved to a tiny rural community in southern Spain while she was still a child: her father had made an abrupt career change to follow the family’s farming tradition, and they were all of a sudden harvesting cork and managing cattle on horseback. She believes that growing up in a small town had a tremendous influence on her, and that being so close to nature helped her develop the balanced and healthy lifestyle she so much treasures today. Lucia graduated in Translation and Interpretation in Madrid. After working in different areas related to communication (EU institutions, financial services, education), she radically altered her career path joining a Spanish multinational fast-fashion company in Germany. She recently graduated with an MBA from HEC Paris and is pursuing new opportunities in a field very close to her heart: Sustainability. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at