Beds - IKEA Adverts & Commercials Archive

Credits & Description: The third in the series of “The Wonderful Everyday“ IKEA UK campaign. The first part of the campaign launches with this television advert entitled “Beds“, which focuses on how the perfect bed can help us to start the day the right way. Created by Mother London, directed by Juan Cabral (Cadbury ’Gorilla’) and set thousands of feet above a city, it tells the story of a woman’s dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed th