Jony Ive Official Book Trailer - Leander Kahney

Pre-order now: Video by “Different and new is relatively easy. Doing something that’s genuinely better is very hard.“ —Jony Ive In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then t