Class action suit against Bell alleges Fibe internet service advertising misleads customers

Class action suit against Bell alleges Fibe internet service advertising misleads customers Fibe, a fibre optic internet service offered by Bell in a variety of regions across Canada, is now the centre of a lawsuit claiming the telecom misled its customers regarding the infrastructure behind it. A note submitted to court in Quebec highlighted promotional advertisements, including a brochure from 2012 that stated Fibe is “made up of 100 per cent fibre optic connected directly to each home.” In small print under this statement, however, Bell writes that fibre wires are only available “where technology permits.” In most cases Bell’s Fibe internet is directed to customers from these neighbourhood nodes via traditional copper wire.