Skis built for snowboard bindings

[ PRESS RELEASE ] For the 2022-23 winter season all J skis will come standard with 4-hole snowboard binding inserts built into the skis. This instantly provides skiers with the option of using any snowboard boot and binding systems, in addition to traditional alpine ski bindings. The stainless steel threaded holes in snowboards known as “inserts” for attaching bindings have been proven for decades to be the most affordable, consumer-friendly and reliable interface. On the contrary, alpine skis continue to use an antiquated system requiring a certified shop technician to hand drill custom holes into the ski, then glue and screw each binding permanently, resulting in higher costs and less versatility for skiers. J skis CFO, Buck Worthy, says “Consumer product costs are skyrocketing, and ski gear is no exception. Particularly when comparing skiing to snowboarding, skiers spend on average 246% more on bindings over their lifetime because they’re required to purchase one set for each pair of skis, while snowboa