GUCCI FALL ADV DIRECTOR’S CUT

Autumn/Winter 2016-17 advertising campaign, shot by Glen Luchford. After diving into the hedonistic abandon of Berlin for spring/summer 2016, Gucci found a natural focus for its autumn/winter campaign in the eccentric subcultures of Tokyo. Whereas the raw and romantic collided in Berlin, Tokyo’s bold character offers a kinetic meeting of the traditional and the hyper-modern.