How Bruno Sacco TRANSFORMED Mercedes-Benz

Bruno Sacco remains one of the industry’s most impactful designers nearly 25 years after his time at Mercedes-Benz ended. During his tenure, the company adapted to a changing industry, successfully pushed downmarket, and established an unmistakable familial look. Later on, it shook that formula up and challenged the idea of what a Mercedes could look like. Sacco earned an internship at Ghia in 1955 after training at Turin’s Technical University of Engineering Science. The young designer also did some work for Pininfarina in 1957. Although the city was becoming a mecca for automotive styling, Sacco had his sights on working abroad. More specifically, he wanted to be employed by Mercedes-Benz. According to a 1998 New York Times article, this desire was twofold. Their racing cars of 1954 and 1955 made quite an impression on him. He was also captivated by the 300SL Gullwing. Sacco began working in their Sindelfingen design center on January 13, 1958. He was just the second designer that the compan