Virtual fitting rooms, designing one’s own clothes, changing one’s wardrobe “by subscription“ and other technologies of the future – this is far from the exhaustive list of everything that can become a reality in Russia in less than 10 years. The task of making these innovations a reality will be assisted by a new Master’s course launched at the St. Petersburg State University of Industrial Technologies and Design, a participant in the Priority 2030 program of the Russian Ministry of Higher Education and Science.