Andrey Lobov’s Identity

Dark room, developer, fixer. The red light. People miss the magic of the photography. That’s why we incorporated it into the fashion style of a famous photographer Andrey Lobov. Red light reveals his name. This is photo magic. Advertising Agency: Saatchi&Saatchi, Ukraine Creative Director: Kirill Chistyakov Senior Art Director: Konstantin Schneider Designer: Aleksandr Litvin