Nike. Rise and Shine

Rise and shine. 6am and your hand can’t make it to the alarm clock before the voices in your head start telling you that it’s too early, too dark, and too cold to get out of a bed. Aching muscles lie still in rebellion, pretending not to hear your brain commanding them to move A legion of voices are shouting their unanimous permission for you to hit the snooze button and go back to dreamland, but you didn’t ask their opinion. The voice you’ve chosen to listen to is one of defiance. A voice that’s says there was a reason you set that alarm in the first place. So sit up, put your feet on the floor, and don’t look back because we’ve got work to do. Welcome to The Grind! For what is each day but a series of conflicts between the right way and the easy way, 10,000 streams fan out like a river delta before you, Each one promising the path of least resistance. Thing is, you’re headed upstream And when you make that choice, when you decide to turn your back on what’s comfortable and what’s safe and what some would