Tissot | PR100 Tour de France - Live the Tour, Love the Time Campaign

This year, the Tour de France concludes in the sun-drenched South of France. Tissot’s campaign unfolds there, around a man who is still young at heart, and whose years have only deepened his passion for the extraordinary. With the PR100 Tour de France on his wrist, time on his side, and the track under his wheels, his enthusiasm for life and cycling remains unaffected by time. Time’s Not Running Out, It’s Just Getting Started As our hero stands by the roadside, his anticipation is palpable. Earbuds in, he’s immersed in the Tour de France, fortified by the fiery commentary that fuels his resolve, mentally cycling each turn. The timekeeper on his wrist is counting down to the moment of his personal challenge. Joining the peloton, the amateur biker shifts from dreamer to doer. As he rides, the professional cyclists cast surprised, yet respectful, glances his way. We can see on their wrist the PR100 Vuelta a España; all share the same passion for cycling and an appreciation for finely crafted Swiss timepieces designed to endure. With a bold, slightly cocky, yet undeniably cool approach, our hero shows them how it’s done, his wink and grin inspiring both admiration and amusement. He checks his PR100 Tour de France Special Edition and decisively breaks away, driven by a lifetime of courage that inspires even the youngest hearts. Whether you’re 25 or 65, the excitement of the chase is ageless. As he outstrips the youngsters, did he really outpace or just outdream them? Either way, this scene challenges our notions of what’s possible… “too late“ is only too late if you never go for it. Your time is now (or is it?) Time waits for no one, but it might just take a breather for a cyclist with enough cheek to challenge it. The PR100 Tour de France & Vuelta a España will remind you of the dreams you chased, the escapades you dared, the cycling memories you’ve made. It’s a companion for those who never ease off the pedal, even when they’re expected to slow down. Time travels at the speed of the peloton, often quicker than we’d like, so why not enjoy the ride while it lasts?