Why We Kill So Many Houseplants, But Spend Billions On Them Anyway | Big Business
Houseplants are all the rage. But as Americans buy more plants, and producers scale up to meet demand, more plants are dying. About 40% of plants perish in the supply chain, and another 35% die in customers’ homes. So what are plant producers and influencers doing about it? We went to one of America’s largest plant farms to find out.
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