KennyHoopla - ESTELLA// (Live) | Vevo DSCVR Artists to Watch 2021

KennyHoopla - ESTELLA//. An exclusive live performance for Vevo DSCVR ARTISTS TO WATCH 2021, an annual series highlighting those that are shaping the future of music. The next time anyone tells you rock n roll has gone stale, play ‘em a KennyHoopla track. The intro seconds of his 2020 alt-radio breakout “how will i rest in peace if i’m buried by a highway//“ can cause first time listeners to double check they’re not listening to Joy Division’s “Unknown Pleasures.” But then, like foreign spices in a familiar dish, that visceral scream and hi-fi drum machine creates an entirely new flavor profile. “I’m not trying to mix genres. It’s just a sonic exploration,“ says Kenneth La’Ron, who has recently called Wisconsin home. Makes sense: he’s a child of the 00s after all, having grown up in an age when any curious audiophile could find good music regardless of the physical - or genre - limitations of a record store. Our DSCVR program previously tapped Kenny for an at-home performance this su