One of the biggest failures in automotive

Edsel (Russian. Edsel) is a subsidiary brand and an independent division of the Ford Motor Company, in the 1958-1960 model years unsuccessfully trying to occupy the niche of “medium-expensive“ cars in the North American market. The failure was an objective reason - if in the mid-fifties, when the development of the Edsel began, the US economy was on the rise and car sales were growing, then at the end of 1957 another economic recession began (the so-called “Eisenhower recession”), with an inevitable reducti