How to create a successful mindset | Maxi Knust | TEDxHHL

Positive thoughts and images can help you make your dreams come true. This is the message, Maxi Knust wants to spread. She is making a good point how everyone can improve their lives through their own thoughts. Maxi Knust studied Business Administration and Strategic Business Development in Hannover. As she always had a strong interest in the startup scene and the question of how to start a company, she got inspired by hearing the motto „If not now, when?“ and decided to wait no longer to start her own business at the age of 26. Maxi moved then to Berlin and founded as solopreneur the digital magazine for female entrepreneurs Fempreneur. In 2016 she also hosted the first Fempreneur Summit event during Berlin Web Week successfully. Maxi‘s goal is to encourage women starting their own businesses by showing inspirational female entrepreneurs. In her new project „Female Founders Book“ she is covering 30 interviews of female founders across Germany, Austria and Switzerland, showing their startup challenges and success factors. Maxi is a passionate speaker about female empowerment and entrepreneurship to motivate people to believe in themselves and go their own way. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at