Why Choosing How to Dress Became the Most Important Decision I Made | Deana Shaaban | TEDxAUK

After getting her BA in business marketing and a minor in psychology, Deana Shaaban travelled to London to study Fashion Design at Istituto Marangoni. After graduating from design school, she returned to Egypt to start her own clothing brand in 2010, which is founded on the belief that making the decision to wear something is one of the most profound decisions a person can make because our clothing is the most obvious form of self-expression. She has an appreciation for the profound impact that the design process can have on empowering an individual to discover their true selves. Deana Shaaban is former professional athlete turned Fashion Designer. After getting her BA in business marketing and a minor in psychology, she travelled to London to study Fashion Design at Istituto Marangoni. After graduating from design school she returned to Egypt to start her own clothing brand in 2010, which is founded on the belief that making the decision to wear something is one of the most profound decisions a person can make because our clothing is the most obvious form of self-expression. She has an appreciation for the profound impact that the design process can have on empowering an individual to discover their true selves. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at