Is Winning Everything? - John John Florence

@JJF the back-to-back world champion surfer from Hawaii, is renowned not just for his unmatched skill but for his holistic, barefoot, nature-connected philosophy. Discover how JJF embodies everything Vivobarefoot stands for in our new “Down to Earth“ campaign. Discover the collection: 🏄‍♂️ Why Barefoot? Strong feet with enhanced sensory perception are crucial for skillful movement, injury reduction, and powerful surfing. Leonardo da Vinci said it best: “The human foot is a masterpiece of engineering and a work of art.“ In his flow, he’s untouchable. His holistic, barefoot, nature-connected philosophy is what truly sets him apart, and embodies everything Vivobarefoot stands for. “Down to Earth“ explores what it takes to fulfill your human potential while staying grounded. It’s a partnership rooted in a shared love for nature and a mutual desire to embrace and inspire reconnected living. According to John, “Down to Earth is being able to step back, take a second, and truly see, feel, and enjoy where you are.” Explore here: #Vivobarefoot #JohnJohnFlorence #BarefootLiving #DownToEarth #NatureConnected