Balenciaga Music | BFRND, Video Game

As part of the 360° Balenciaga Music | BFRND Series, an original 8-bit video game featuring BFRND as the main character was created and places the player in various Balenciaga show sets involving their respective soundtracks. The three first levels are accessible to anyone via a dedicated mini-site, WeChat, or on a touchscreen at the Balenciaga Paris flagship on avenue Montaigne. A fourth bonus level is only accessible via the NFC (Near Field Communication) chip embedded in Balenciaga Music I BFRND merch. To celebrate the project, a worldwide contest is now launched in which the top thirty players will be rewarded. Play now and take your chance to be rewarded at