BLOWNAWAY By Maverick Media, Playstation VHS free promotion tape. 1996
Commissioned by pioneering marketeers Geoff Glendenning and Alan Welsman while at the helm of PlayStation’s European Marketing, both were to advertise the PlayStation product line up and deliver on the PlayStation brand message; “Don’t Underestimate the Power“ and the “Symbols of Control“. In 1997 the method of distribution of this kind of games advertising content was via individual VHS tape (CD-ROM if you were really teched-up) which while ubiquitous at the time, over the years many cherished copies have got wrapped around the play heads and now original copies are now something of a rarity, perhaps even sought after.
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