The Ultimate Social Media Marketing Strategy

Brazil 2023 Keynote l Today’s video is a keynote I have during my last visit to Brazil, I share my thoughts on how marketing is changing, why entrepreneurs and businesses need to focus more on content creation, the importance of consumer attention, and what social media platforms have underpriced attention now. Hope you enjoy! 0:00 - 2:18 Intro 2:18 - 5:54 The importance of focusing on the consumer’s attention 5:54 - 7:02 Building a brand vs. selling 7:02 - 11:10 Social media is free attention 11:10 - 12:47 Attention is the asset 12:47 - 14:10 The science and art of social media marketing 14:10 - 18:17 Why making content will matter more in the next years 18:17 - 20:21 The supply and demand of attention 20:21 - 22:14 Marketing is changing 22:14 - 27:30 How to build a great company culture 27:30 - 30:20 Overpriced vs. underpriced attention 30:20 - 45:19 Tactical advice on content creation — Thanks for watching! Join My Discord!: https://w