Meet the Ex-Sergeant Running Facebook in Israel

May 25 -- Adi Soffer-Teeni’s family helped found Tel Aviv about 100 years ago. Today, Soffer-Teeni carries on their legacy as one of the leading tech founders in Israel. Over the past 16 years, she has started and run a handful of companies in the education, online gaming, and consumer software markets. Now she runs Facebook’s Israel operations and is considered one of the country’s top executives. Hello World host Ashlee Vance met up with Soffer-Teeni during a visit to Israel to discuss how the country eme