The Predatory Gamification of Investing

The first 100 people to use code MONEY with the link below will get 20% off of Incogni: ----- The growth in popularity of zero commission brokerages has allowed many first time investors to enter the market without having to pay costly brokerage fees that would have made their investments pointless in the first place. Before platforms like robin hood the industry standard for stockbrokers was to charge a fixed percentage of every trade made on both the buy and the sell side normally 1-2% for orders over $5,000. This business model usually included minimum brokerage fees that could be as high as $50 per trade so someone who only wanted to invest $100 a month would instantly be 50% down on their position the instant they entered the market, they would also lose another 50% of their initial investment when they exited the market because broker fees were charged on both the buy and sell side. Stock brokers got a bad reputation for encouraging their cl