UNDERWORLD

Help celebrate with “lfw10“ at , , or , which gives you 15% off - or try your hand at winning lingerie sets from the brands: Lingerie was featured for the first time ever as an on schedule event at London Fashion Week at an event in the Portico Rooms, Somerset House, on the 21st February 2010. The Lingerie Boudoir debut featured a short film showing ten top brands hand-picked and styled by Phoebe Arnold from Love magazine, showing lingerie as fashion. Shot by Ali Peck, and viewed by fashion press and buyers, the event demonstrated the exciting recognition of lingerie as a fundamental part of the UK fashion industry.