H&M Spring Icons Selected by The Weeknd – teaser film

Spring Icons Selected by The Weeknd is a complete wardrobe of essential pieces, chosen by one of the world’s most celebrated artists. The collection mixes utility and streetwear silhouettes with tailored lines, bringing together the important menswear statements of the season. The collection will be available in every H&M store that carries menswear, as well as online, from March 2. “I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers. Every piece is both effortless and fresh, which is just how menswear should be,” says Abel Tesfaye, The Weeknd “Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored streetwear look,” says Andreas Löwenstam, H&M’s men’s head of design.