8 FLAGS FOR 99 CENTS was produced in response to President Nixon’s famous November, 1969 speech when he contrasted the unlawful and vocal anti-war protesters to the respectful “silent majority” who were in favor of remaining in Vietnam to fight communism. This film explores the thoughts and opinions of the “silent majority” represented by the folks living in the Garfield Ridge neighborhood on the southwest side of Chicago.
Chuck Olin and Joel Katz deliberately chose to mine the images and thoughts of this conservative, blue-collar community that shares a border with Chicago’s Midway Airport and is nestled among strip malls, restaurants and interstate highways. With this film, Olin and Katz had planned to create an admittedly strident anti-war propaganda piece. The intent was to discredit the then current government policy by laying horrific war images over the patriotic and pro-war comments of the “silent majority” living in the outskirts of Chicago. This technique of editing violent and disturbing documentary footage over sound bites that drastically conflict with the images being shown had been successfully employed in the 1968 Urban Crisis film THE RIGHT TO DISSENT: A PRESS CONFERENCE. Shot during the 1968 National Democratic Convention in Chicago, THE RIGHT TO DISSENT features Mayor Daley’s press secretary as he assures television broadcasters and other journalists that there is order and control in the streets. Lengthy cutaways to violent images of youthful protesters, middle-aged housewives, and journalists being dragged and thrown into paddy wagons belie the words that are being spoken at the press conference. Nevertheless, this technique would not be useful in 8 FLAGS FOR 99 CENTS.
The surprising commentary that arose from the Garfield Ridge community turned the filmmakers’ expectations (as well as conventional wisdom of the times) on its head. Expecting to record pro-war and pro-government slogans and sentiments, the filmmakers were caught off guard by the thoughtful, nuanced, and distressed analysis articulated by those that were interviewed and recorded.
Contractors, firemen, mothers, fathers, barbers, Vietnam vets and clerks have varied and layered thoughts on America’s involvement in the war. One 20 year-old store clerk is most moving as she speaks with composure yet deep anxiety about the uncertain future her peer group is facing. Residents of all ages speak to the war in this film with very little evidence of hostility between generations, shattering another iconic image of those politically tumultuous times.
8 FLAGS FOR 99 CENTS scrambles stereotypical portraits from an era in American history that is remembered for its theatrical, abundantly vocal and sometimes violent unrest. This film presents an alternative and quieter picture of a community’s anguish in the face of an unpopular war. Residing in the very heart of middle America, 8 FLAGS FOR 99 CENTS signals the certain demise of a post WWII culture. Thanks to the grant from the NFPF, this title will also be color corrected since the only remaining copies have faded to red.
— Chicago Film Archives
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