Module 02 – THE TOURIST MARKET AND SEGMENTATION

TOPIC 1 – DEFINITION OF MARKET TOPIC 2- MARKET SEGMENTATION AND CHARACTERISTICS OF A MARKET SEGMENT TOPIC 3- VARIABLE FOR SEGMENTATION TOPIC 4- MARKET TARGETING TOPIC 5 – MARKET COVERAGE STRATEGIES TOPIC 6 – MARKET POSITIONING TOPIC 7 – NEW AND EMERGING MARKETS TOPIC 8 – TYPES OF MARKETS • The Family Market • The Senior Market • The Young Market • The MICE Market and Business Tourism