Reckitt Benckiser - Scholl Velvet Smooth Express Pedi Promo Film

Reckitt Benckiser commissioned Classlane to produce a film to promote the benefits of their new product. The Velvet Smooth Express Pedi is an electronic foot file designed to remove hard skin, and the film brought to life the features of the foot file and its main uses. We shot the film on location with a model and highlighted the design features of the product. Close up shots of the model’s foot helped to show the device when in use, and we used a split screen effect in the edit to show before and after