How to start a new UI project (free video from Learn UI Design)

OVERVIEW [0:39] Overview of the 4 steps to start a new UI project 1. Determine your brand and goals 2. Collect and compile inspiration 3. Sketch and wireframe 4. Explore visual styles [4:20] Example project - Genius Notes (AKA Guidery) [5:17] Determining goals - monetization goals, behavioral goals, UX goals, goals related to context of the user and where they come from [8:33] Determining brand [12:57] Two rules for determining your brand Pick adjectives or short phrases to describe your brand Define their most defensible opposites [17:05] Picking fonts based on brand values [21:20] Genius Notes/Guidery presentation [24:38] Review of final designs [25:16] The 5 most common brands (the 80-20 of brand adjectives) 1. Clean and simple 2. Fancy 3. Friendly 4. Quirky 5. Techie [29:06] The Brand Chart [34:10] MedDepot example - making a good design great by designing to your brand adjectives NOTE: The Startin