Directional Sound: Heineken Inner Voice - By Crossworks

Crossworks as an innovative technology partner for Mindshare, India provided a unique innovative technology solution for Heineken. We created a unique beer buying experience for heineken where shoppers heard an inner voice from their head. A voice which only you could hear and no one else. The solution was designed based on Directional Sound Solutions where sound can be directed specifically to a particular direction without spilling over to other areas. This would result that a person standing next to you