AXE - The Walk | Hand-picked by Good Ads Matter

Kudos to this innovative ad for breaking free from the overly sensualised approach often seen in body deodorant commercials. Axe’s ‘The Walk’ is a celebration of inclusivity and diversity is truly inspiring, featuring people of all genders and even a furry friend Tuned to the song “Irresistible” by rapper Jordan Dennis, this ad has truly won over us with its vibrant colors and playful visuals. The actor’s ‘main character’ energy is admirable as he joyfully explores the town, emanating a carefree spirit whilst wearing the featured deodorant. Expertly enhancing the ad’s playful elements with seamless VFX work has been a stroke of genius that perfectly complements the overall tone. This ad would have been incomplete without the massive set design. The art direction and set design in the production are impressive in building the entire experience. While director Henry Scholfield is still the backbone of this creative vision, it wouldn’t have been possible without the entire production team. The fast and dynamic presentation of the ad keeps us thoroughly engaged from start to finish, delivering an experience that is hard to forget. For us it is not just a simple walk, but a brisk walk that’s truly captivating! Good Ads Matter is an online repository of the best ads from across the world, hand-picked and curated by @PURPOSESTUDIOS Push the post notification to never miss your daily creative inspiration Country: USA Brand: Axe Agency: The Martin Agency / Richmond Director: Henry Scholfield Production Company: RESET Production Designer: Mark Connell DOP: Carlos Ritter Starring: @solokos99 & @barbararada Executive Producer: Jen Beitler Producer: Javier Alejandro Production Manager: Daphne Do Senior Integrated Producer: Stefanie Kaspari Senior Producer: Matt Culmer Creative Director: Mik Manulik Senior Art Director: Rahim Masunu Executive Creative Director: Ashley Davis Marshall Chief Creative Director: Danny Robinson Junior Art Director: Jesse Lane Junior Content Producer: Rachel Bensinger Copywriter: Eleanor Fialk Senior Copywriter: Dave Ashton Line Producer: Lole Ramirez Service Company: Twenty Four Seven 1st AD: Tirso Diaz-Jares Art Director: Andrea Batlló Stylists: Nuria Dura and Miguel Cervera MUA: Kleykafe Renders Why Studios Producer: Antonia Vlasto Animation: Future Power Station at Friends Electric EP: @the__barney This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for “Fair Use“ for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All rights and credit go directly to its rightful owners. No copyright infringement intended.