THOR 2025 MX COLLECTION

The Next Gen of THOR has been set in motion to create a collaborative function, style, and vibe that transcends all the endemic brands in this saturated marketplace. Bolstered by a new brand icon that reinforces a progressive vision and mindset, our mission is to push product performance limits past our riders’ present expectations and to achieve a level of dominance over the competition that our customers will know and appreciate. Looking toward the future, our destiny is to help hard-charging athletes and everyday riders of the world to achieve their goals and live out their dreams. This is the Next Gen.