WWF Ticks - Animation

An ad I directed at XYZ Studios for WWF Australia. We wanted to show individuals how their support can have a direct and positive effect on Australia’s natural environment. So we took the universal symbol for pledged support, the ticked box, and we animated it. Then that ticked box joined forces with hundreds of other animated ticks and they built habitats around some of Australia’s precious native animals so they can survive. Agency: Leo Burnett Sydney Client: WWF Australia Executive Creative Dir