Gillette - Handle With Care Gillette’s New Assisted Shaving Razor (2017)

Handle With Care: Gillette’s New Assisted Shaving Razor, a commercial created by the advertising agency Grey, New York. It’s time for the shaving industry to take their piece of the grey dollar. Here, we go over Gillette’s extended TV advertisement for it’s assisted Shaving Razor, dealing scores out of 10 for key advertising criteria. Read through our take on this touching commercial for a quick evaluation of its effectiveness as a means to tackle this growing market.