Voltaren - How to Headbang Safely

Voltaren, the no.1 muscle pain reliever, wanted to bring their ’Joy of Movement’ brand purpose to a new audience. Normally, Voltaren focuses on the over 40 year olds but for this campaign we targeted 18 to 30 year olds. So instead of talking about pain relief, we made a video they could relate to, by creating a tutorial for healthy Head Banging.