What is a Demand-Side Platform (DSP) in Advertising?

A demand-side platform (DSP) is a type of software that allows advertisers to buy and manage ads with the help of automation. In this video, we’ll talk about a demand-side platform, AKA a “DSP”…what it is, how it works, the main benefits, and which one to use. Read the full article here ► 🔔 Subscribe for more mobile marketing tips & strategies ► =========================== 👀 Watch Next • What is an ad exchange? ► • What is an ad network? ► • How to create ad campaigns that ACTUALLY convert ► =========================== #mobilemarketing #onlineadvertising #digitalmarketingtips