10cc performing “I’m Not In Love“, live in 2011, remastered in 4K
“10cc’s ’I’m Not In Love’ is an iconic and innovative composition that emerged during the height of the 1970s progressive rock era. Released in 1975 as the lead single from the album ’The Original Soundtrack,’ the song defied conventional pop norms with its groundbreaking use of multitrack recording and ethereal vocal arrangements. Co-written by band members Eric Stewart and Graham Gouldman, ’I’m Not In Love’ features a distinctive atmosphere created by the repetition of the titular phrase. The track’s lush production, characterized by a seamless blend of voices and meticulous studio craftsmanship, propelled it to international success. Renowned for its emotive lyrics and avant-garde musical approach, ’I’m Not In Love’ remains a hallmark of 10cc’s inventive prowess and a standout achievement in the realm of progressive and art rock.“
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