Google Is Done Shooting For The Moon

Over the years, Google has become iconic for their “out there” projects that aim to revolutionize the world. This includes failures from Google Glass to promising projects like Waymo. But, more recently, it appears that Google is strongly pulling back on their moonshot factory also known as the Google X Lab. Google has cut staffing substantially across this sector and it appears that they’re looking to focus their efforts on revenue-generating products instead like the Cloud, Ads, and AI. While this will likely play out well in terms of quarterly reports and happy shareholders, many feel that this will also result in Google losing much of its soul. The attribute that made Google so unique was their willingness to try ambitious projects and give it their all. This is what led to the creation of Google classics like Gmail, Chrome, and Google Maps. But, it appears that Google is now more focused on pleasing shareholders than truly innovating. This video explains the devolution of Google’s moonshot culture and th