Cadbury and How to Kill a British Icon

*Support the Channel:* Ever since the American company Mondelez (Formerly Kraft) bought Cadbury in 2010, the classic brand has seen a steady decline The classic British brand has suffered through changing recipes to resemble horrendous American chocolate, shrinkflation and bland advertising. Cadbury is now just another cog in a huge corporate machine, and a shell of its former self. Music: Nilly Willy - Yung Logos *Articles and Links* *Takeover* *Taste* # *Shrinkflation and Fines* *Rebrand* *Good adverts* **Soppy adverts** *Fairtrade*