CARTIER TANK FRANCAISE THE CAMPAIGN FILM

An expression of a certain avant-garde, the Tank Française is linked to Paris, its freedom and creativity, whose cultural geography was so well captured by New Wave cinema. More than 25 years after its creation, this watch is back in the limelight, remaining faithful to its iconic design whose lines Cartier has radicalised: proof it knows how to evolve with the times without ever losing its elegance, somewhere between great classicism and modern allure. As such, it required a film to do it justice: an exquisite and cultured tribute to the passing of time, punctuated with cinematographic references against the backdrop of the Parisian sky. To direct, Cartier commissioned British filmmaker Guy Ritchie, who is best known for his ensemble cast films, creative editing and unparalleled sense of pace. Paris takes centre stage, supported by an international cast of strong personalities: Rami Malek, one of the most singular actors of his generation, and Catherine Deneuve, the French legend of