Save Fuel Aka Eyes On The Target (1942)

Title reads: “M of I - Government Official“ Ministry of Information public information trailer SAVE FUEL (aka EYES ON THE TARGET) WS. Fighter plane. MS the pilot. ECU Pilots eye looking through a target. Cut to MS Man reading paper in his living room. Voice-over ’What is he keeping his eye on?’ Various CU’s Kettle. Fire. Lamps. Voice-over ’Hey you. You’re wasting fuel.’ CU a piece of coal. Voice-over ’This represents the amount of fuel you’ve just been wasting’. WS a residential street. Cut to various shots of increasingly large amounts of coal. Titles: ’Enough fuel to make a’ cut to an army tank. Various shots as the man switches of the appliances around his house. Voice-over ’keep an eye on your fuel target and save, save, save’. Shots of gas and electricity meters. Shot of eye looking through a target. End title: Save fuel NB: item was originally part of Gazette issue 42/100. FILM ID: A VIDEO FROM BRITISH PATHÉ. EXPLORE OUR ONLINE CHANNEL, BRITISH PATHÉ TV. IT’S FULL OF GREAT