Color blind men see red for the 1st time in L’Oréal action, by McCann Mexico

1 out of 12 men can’t see red because they’re color blind. When their spouses put on a red dress, shoes, or even red lipstick, they see it as brown, ochre or even purple. That’s why McCann Mexico, together with L’Oréal Paris, through its lipstick brand Color Riche, gave different spouses in which men are color blind the opportunity to have an unforgettable experience and discover red for the first time.