The Smart Way of Giving | Rui Zhu | TEDxBeijingSalon

Many believe that investing in charitable projects is enough to make a change, but what does it really take to make these projects successful? In her TEDxBeijing talk, Professor of Marketing Zhu Rui shares with us her insights into the world of charity. Professor Zhu offers a pragmatic and innovative approach to philanthropy; which can lead to more effective and prompt results. Learn how economic strategies can help the philanthropic sector to grow while prospering, and what we can do as individuals to supp