Graphic Design Tutorial: Art Direction & Typography pt. 2

The principles of typography and design are discussed on the second part of Chris Do’s review and art direction with graphic designer Minhye Cho. The Futur’s upcoming magazine (featuring writing by members of The Futur community) is in development, so Chris Do has decided to shed light on his process while critiquing the work of Minhye Cho, an amazing graphic designer at Blind who is working on the layout. Chris goes in depth with regards to typography and how the print process will affect final costs and the quality (both objective and perceived) of the printed publication. In addition, they review some mock-up created to test the flexibility of The Futur’s own logo, a process necessary to determining the long-term viability of a brand’s mark.