Impossible I-1: the instant camera that continues the Polaroid legacy

Instant photography, reinvented. When Polaroid ceased production in 2008, Impossible stepped in to keep original format instant film alive. The I-1 is the first new camera for that format in over two decades. Impossible CEO Oskar Smolokowski and Teenage Engineering designer Jesper Kouthoofd explain some of the thinking that went into reimagining an instant camera for the digital age, while professional photographer Oliver Blohm shares how the I-1 influences his practice. Available at