OFFICIAL 2016 AICP Sponsor Reel Director’s Cut - Method Studios + Method Design

Method Design was tapped by production company RSA to concept and create this year’s AICP sponsor reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulatio