DOVE - RVB CINTHIA’S BATTLE

This is the story of Cinthia, a video game character who, after defeating the last enemy, finds herself facing one much more important battle. The campaign is inspired by a new research study from Dove, in association with Women in Games , which shows that 60% of girls and 62% of women feel misrepresented in games, with over one-third of young girls’ self-esteem being negatively impacted by the current lack of diversity, as 74% of women wish for more inclusivity in female video game characters The film is based on the real story of Cinthia Dalama, one of the many protagonists whose 3D avatar is available to download for free on Dove’s #RealVirtualBeauty website. The campaign is supported by allies across the industry, including Epic Games’ Unreal Engine education team.