Introducing Perso, a 3-in-1 at-home personalized beauty device by L’Oréal

Perso is the first-of-its-kind, 3-in-1 device for personalized skincare and cosmetics, launched by L’Oréal at the 2020 Consumer Electronics Show (CES), in Las Vegas. The Smart Artificial Intelligence (AI) system creates on-demand, personalized formulas for skincare, lipstick, and foundation that optimize over time — incorporating real-time skin assessment, air-quality, pollution data and trend analysis. Developed by the L’Oréal Technology Incubator, Perso’s sleek device, which stands 6.5 inches high and we