ETROPÌA - a journey across reality and imagination in search of our own individuality.
The journey recently undertaken by Etro’s new creative director, Marco De Vincenzo, began with the origins of the Maison, bringing lightness and simplicity to an ever-present tradition. Heritage is approached with a new perspective in search of an eccentric and essential aesthetic.
Humoring himself as if he were a gardener with an old botany book, he lets flowers, birds and exotic fruits breathe life into the fabrics as if transplanted onto the catwalk, which is transformed into a psychedelic pattern to be stepped on by Aladdin style high clogs.
There is the past of origins intertwined with the future of sustainability, with bags made from fabrics taken from Etro’s archives combined with ultra-modern recycled plastics, as well as the brand’s expertise in hand-dyed polychrome cashmere, in denim brocades, in degradé stripes on cotton shirts.
An eccentric 19th-century Sicilian aristocrat, hav
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