Gabrielle Aplin - Nothing Really Matters (Official Video)

With this video I wanted to make something that represented the different mindsets and feelings involved with letting go or opening up and taking a risk. The anxiety, excitement, confidence, restlessness and hesitance. The director, Joe drew inspiration from the single artwork as a starting point to create a video that felt like a series of still lifes and photographic portraiture brought to life with the dancers, dressed in padlocks and keys to symbolise unlocking and opening up. Gabrielle x