The 1975 - Then Because She Goes

‘Then Because She Goes’ from The 1975’s new album, ‘Notes On A Conditional Form’. Out now - The 1975 and Ben Ditto have curated an online exhibition of 15 artists responding to tracks from ‘NOACF’. 04 Agusta Yr responds to ‘Then Because She Goes’. Agusta Yr’s art film begins with a downbeat girl in a black hoody sitting at home watching the video for ‘Then Because She Goes’; not the real video, but the video for ‘Then Because She Goes’ inside the real video for ‘Then Because She Goes’. This film is meta from the beginning, and this is only one of its doublings and mirror images. In the video within the video, a blonde dances wavily on a hillside of swaying blue flowers. “I wish I was as bad as her,” thinks the girl on the sofa. She looks the blonde up on Instagram and, in a Kafkaesque turn, her phone grows larger than her and boxes her, knocks her over. “We all know how toxic social media is but we fail to consider it a majority of the time,” says